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Ayala Malls Spark Pinoy Holiday Magic with a Slew of Special Christmas Activities

November 13, 2024 – Alike Editorial

This holiday season, Ayala Malls is once again solidifying its place as the ultimate holiday destination with the return of the much-anticipated Holiday Trail for its second edition by hosting a memorable Christmas tree lighting ceremony at the Glorietta Activity Center.

Simultaneously, giant Christmas trees across 30 Ayala Malls nationwide illuminated the night sky, amplifying the festive mood and spreading Christmas cheer across the country.



L-R: Mariana Zobel de Ayala, Ayala Land SVP and Group Head for Leasing and Hospitality; Iza Arcilla, Greenbelt General Manager; Mark Sablan Ayala Malls Brand Strategy and Acquisition Head.



A Christmas Celebration Close to Home: Filipino Traditions and Nostalgia

Four iconic Ayala Malls led the charge in celebrating the holidays. With the theme Christmas in My Home, this year’s festivities honor Filipino traditions and evoke nostalgia, beautifully captured in vibrant holiday illustrations by renowned artist Robert Labayen. At Ayala Malls Circuit, Labayen’s artwork brings the spirit of Filipino Christmas to life, while One Ayala adds a heartwarming touch with the Nostalgia Train. Greenbelt delights guests with a contemporary Filipino Christmas Salu-Salo, accompanied by the soulful Filipino carols performed by Jed Madela

The Holiday Trail reached its grand finale at Glorietta, marked by the launch of Ayala Malls’ holiday anthem, “Christmas in my Home,” beautifully performed by the talented Mix Fenix. The evening’s celebrations soared to new heights with a breathtaking performance by popstar royalty Sarah Geronimo, leaving the audience in awe and capping off the night with unforgettable joy.

Lights, Fireworks, and Spectacular Shows

The Holiday Trail is only the beginning of a month-long celebration of lights, music, and holiday cheer. From November through the early days of 2025, Ayala Malls will present a series of dazzling light shows and breathtaking fireworks displays (please check the schedules).



Exclusive Holiday Shopping and Promotions

This year, Ayala Malls makes holiday shopping even more special with exclusive Christmas markets, sales, and raffle promotions. Complete your Christmas shopping list during the mall-wide sale (please check the dates).

Christmas shopping and get-togethers at Ayala Malls are also extra rewarding with special Christmas promotions in various Ayala Malls.

In addition, customers can enjoy convenient gift services at Ayala Malls, featuring exclusive Christmas in My Home greeting cards, gift tags, and gift wrappers, along with convenient gift-wrapping stations to make holiday preparations easier and more relaxing.



Flavors of Christmas: A Culinary Celebration

Ayala Malls will be serving up festive favorites such as puto bumbong and bibingka at popular restaurants like Manam, Fely J’s, and Crisostomo. Ayala Malls MarQuee Mall will also host the Big Bite: Northern Food Festival from November 15 to 17, a culinary showcase featuring the best of Northern Philippine flavors. At Ayala Malls Manila Bay, the Holiday Food Truck offers a delightful foodie experience under the stars, providing the perfect break after a full day of Christmas shopping. Down at the South, Ayala Malls Abreeza holds the Urban Eats Holiday Fair from Dec. 19 to 23.

L-R: Sherlene Cruz, Glorietta General Manager; Mae Dichupa, Ayala Malls Marketing Head; Paul Birkett, Ayala Malls COO; Hamm Katipunan, Ayala Malls Asset Management Head.



Feel the Holiday Spirit at Ayala Malls

Complete the 9 Days of Simbang Gabi at various mall locations, participate in interactive Christmas workshops, and capture unforgettable memories with a photo with Santa. The malls will also come alive with the sounds of the season, featuring choral performances, dance shows, Santa Meet and Greets, and holiday buskers, ensuring a festive atmosphere for everyone to enjoy.

“We invite you to come and experience the magic of Christmas with us,” says Ayala Malls COO Paul Birkett. “Our goal is to lift the burden of holiday hustle and bustle, allowing you to truly enjoy the season.”

This Christmas, let the magic of the season fill your heart with joy and wonder at Ayala Malls. Visit facebook.com/AyalaMalls360, @iloveayalamalls in Instagram and Tiktok, and  www.ayalamalls.com and prepare for a holiday experience like no other.

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