October 28, 2024 – Alike Editorial
Known for embracing her natural morena beauty, actress Lovi Poe is set out to inspire self-love in new heights with her new makeup collection with Filipino-founded cosmetic line Ready Set Glow.
Aside from being hard at work promoting her current movie “Guilty Pleasure” co-produced by her very own company C’est Lovi Productions with Regal Films, prepping her Hollywood debut with upcoming film “The Chelsea Cowboy” and engaging in various endorsement deals, Lovi is now introducing a makeup collection called “Love, You by Lovi” with Ready Set Glow, marking her new era as a beauty entrepreneur.
Like a love letter penned to oneself, “Love, You by Lovi” is more than just a makeup line. It is a celebration of your unapologetic beauty and a declaration of your self-worth. The “Love, You by Lovi” collection includes five unique makeup products in neutral and bare skin shades, designed to highlight your natural beauty.
Five Unique “Lovi” Makeup Products
“Love, You by Lovi” was personally conceptualized by Lovi Poe with the Ready Set Glow team in a collaborative approach.
The “Love, You by Lovi” collection has introduced five makeup products that beauty junkies will surely love.
Skin Poetry Scented Body Shimmer is meant to add some sparkle on your skin for that extra feel-good glow, meant to make you shine no matter the texture or color your skin is.
Skin Poetry Body Shimmer comes in 4 shades: Celestial Glow (ivory white); Dream Dust (lilac), Girl’s Girl (pink); and Sunny Side (beige). The product name Skin Poetry features a play on words, as it gives an ode to Lovi’s surname.
Another makeup product from the Me, Myself & I Lippie. This multi-use product is more than just a lip product. It’s a balm, high gloss, plumper and lip treatment– all in one chic tube.
‘In the Flesh’, an idiom for "you're really here" which means the real you is present in the moment, is the nude pink shade.
Smitten is the pink shade lip color in the collection, while Plum Pout is the purple red color. Resolute Red is the red shade, and Majestique is the dark red color.
Another note-worthy product is the Heart in Bloom Cream & Powder Blush Duo, a celebration of self-love in every shade. This blush product comes in four shades: Blossom (pink); Fine Wine (purplish); Flourish (coral); and Rosebud (red).
The Love and Light Contour and Highlighter Stick effortlessly sculpts and illuminates your features, allowing you to express your unique radiance with ease. This contour and highlighter stick comes in 4 shades: Eclipse; Harmony; Sonnet; and Luna.
Lastly, the collection also features the Statement Setter Brow Trio, your key to embracing self-love and confidence through beautifully sculpted brows. This brow setter comes in two shades: Self-Motivation (dark brown); and Confidence Creed (brown grey).
Partnership With Ready Set Glow
Introduced in September 2022 as the endorser for Ready Set Glow, it is apparent that Lovi’s relationship with the brand has grown into a business partnership, describing her collaboration with the brand as empowering.
For Lovi, coming to her era of being a beauty entrepreneur is a different high, saying, ”It’s a surreal and fulfilling experience. Seeing my ideas come to life and sharing them with others is incredibly rewarding!”
Lovi also shared why she chose the brand to be her partner in the business of beauty.
“Ready Set Glow has a fearless approach to beauty that resonates with me. Their boldness, creativity, and commitment to quality made them the perfect partner for this collection. From the beginning, we connected over a shared passion for beauty, and that synergy grew into a meaningful partnership.”
Marian Lao Siggaoat, co-founder & brand director of Ready Set Glow, explained why Lovi has always been an ideal partner to the brand.
“We believe that her values align with RSG’s brand values. She is a modern woman who is confident in her own skin and is not afraid to express her individuality. We offered the partnership to her and we are grateful she agreed. She believes in the RSG brand and she always uses them.”
The actress couldn’t stress more why it is important for her to choose self-love as the central theme of her debut makeup collection. “Self-love is about embracing who you are without seeking validation. It’s been a journey for me, learning to accept my flaws and celebrate my strengths. Embrace who you are, flaws and all,” Lovi concluded.
“Love, You by Lovi” is available in all Ready Set Glow e-commerce platforms.
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