Video by Bettina del Rosario
The culture of beauty is a huge part of the Filipino community. The one thing that breeds the culture of beauty is its conversation – the series of dialogues on the latest trends and experiences by real people.
With the launch of freyja, the big beauty conversation starts today as it shares highly connected and accessible beauty stories by the community, shared to the community.
“freyja is a concept that is developed with the community where the community takes the front seat and we listen. Community determines what brands they want, how they want to experience it and together, we will continue to co-create and evolve this concept. Our role has evolved, from that of a distributor and retailer to that of being an enabler to our brands and our customers.” LUXASIA’s Managing Director Alwyn Chong shared.
More than just a retail store, freyja is a community that enables a big beauty conversation where everyone is a part of. Brought by LUXASIA to the Philippines, freyja features an omnipresent experience where beauty enthusiasts can come together to share, learn and also earn through freyja.com. It features a complete Wi-Fi enabled experience for the community to produce content in all corners of the store. freyja is definitely where you will find what you love, and love what you find.
What makes freyja’s launch in Manila more exciting is it cater cult favorites which some are first brought in the Philippines such as Jeffree Star Cosmetics, Miranda Kerr’s Kora Organics and Gerard Cosmetics.
Last October 18, freyja officially launched its store in Glorietta 2, Makati. The event featured influencers and top beauty enthusiasts who shared their beauty experiences to the community. What made the event more exciting was CEO/President of Gerard Cosmetics, Jennifer Gerard was present to celebrate the launch of freyja.
“I just want Filipinos to enjoy my products and love them. Because make-up is all about having fun and expressing yourself.” Jennifer Gerard shared.
freyja is officially open to the community for them to share their experiences, online or offline. It is built around the community and serves as a platform in bringing beauty conversations to life. It is the big beauty conversation where everyone is a part of.
