Every woman is fierce, bold, and beautiful in their own different way. No woman is the same. Each woman has their own strengths, passion, dreams and interests – making each one of them unique. Women in every race have their own distinct beauty. This includes the Filipina woman, who is known for her confidence, grace, and elegance.
Regardless of age, shape, career, or form, every Filipina is bold and beautiful in their own way.
Before 2018 ends, the leading entertainment channel for women ETC reinvents itself to better capture the modern Filipina woman today – beautiful inside out, confident, and smart. Throughout the years, ETC has given its viewers free TV access to promising shows like American Idol, Grammys, America’s Next Top Model, and Project Runway. Just as how these shows have developed over the years, ETC is now wiser, braver, bolder and ready to deliver a richer and better entertainment experience which every Filipino would enjoy!
Every Filipina are not cut from the same cloth, this time ETC will be upgrading their content with fresher offerings for the coming months that will cater to all Filipinas. American Idol, America’s Next Top Model, Chef’s Line are shows perfect for the bold and passionate Filipina. Cyrus vs Cyrus Design & Conquer, Backyard Envy are definitely for the daring Filipina who is up to embrace the challenging world of adulthood. Celebs Go On Dating, The Proposal, Single by 30, and Sweetbitter are shows that suit Filipinas who are looking for intrigue and a more dramatic touch.
“Over the years, we’ve been successful in providing entertainment with substance to women. It’s time we further level up our game and grow with our market,” Gidget Policarpio-Lao, Chief Operating Officer of Solar Entertainment, expressed.
As ETC unfolds its bolder, fiercer, and sassier identity, The Bold Type leads this transformation.
A brand new series inspired by Hearst Magazines’ Joanna Coles, it takes its viewers a glimpse of the team running Scarlet Magazine played by Katie Stevens, Aisha Dee, Meghann Fahy, Sam Page, Matt Ward and Melora Hardin. The Bold Type explores the story of each character as they go through their journey in discovering themselves – their sexuality, identity, and love, all while handling their positions in the wild and stylish world of fashion. With the tagline “Be bold, be brave, be you”, The Bold Type is the type of show which every Filipina can relate to and encourages women to be at their boldest as well as loving and accepting who we are.
The Bold Type can now be enjoyed by everyone on ETC.
ETC is the home to all Filipina women of different types as it celebrates every woman’s uniqueness. It is a platform that caters every Filipina’s interests, warms the soul, and stirs their passion. From the young to the young-at-heart, ETC is now home to all women as it provides entertainment that is provocative, inspiring, and most of all empowering.
As the year ends, ETC unfolds into a bolder, fiercer, and sassier avenue that celebrates all women.
