Pampers and celebrity mom, Sarah Lahbati, hosted over 100 moms to launch their new nationwide advocacy called Pampers #BetterforBaby Movement. The advocacy is a call-to-action for everyone in the Philippines to help give babies a world of unhindered play and movement, so they are free to learn and explore the world.

“I’ve learned that the more our babies play and move, the more it helps them develop their skills. We need to pay close attention to the small yet critical things that can help them move better, such as the right diaper. I chose Pampers for Zion, and even now with Kai,” Sarah shared.

Pampers also unveiled the a new microsite where everyone who wants to show support for the advocacy can share the badge, and share stories of how they are making life #BetterForBaby. These all add up to points in the microsite, and for 10,000 points and more, Pampers will be donating newborn kits and friendly play areas to hospitals across the Philippines. Reaching 30,000 points will enable Pampers to donate to 5 chosen hospitals across the Philippines. Those who join can also get a chance to win up to 3 months’ supply of Pampers.