Gourmet food, intuitive service, a curated barlist and playlist are just some of the offerings bringing new life to a familiar experience.  

Since opening its first branch in late 2019 in Kapitolyo at the heart of Pasig City, Studio 300, which introduced the boutique bowling alley concept to the country, now opens its lanes to loungers in residential Makati. 

The two-storey sporty leisure hub features 7 bowling lanes, an indoor football pitch found only in this branch, and amenities for darts, billiards, and similar games. 

While bowling alleys are nothing new to Filipinos, Studio 300 revitalizes the decades-old store concept with attentive, intuitive customer service for a more hassle-free experience, gourmet food offerings and a bar list curated by pro bartenders, a pool of DJs spinning sets, and private bowling alleys for rent. 

Must-try dishes include authentic pastas and oyster platters, perfect partners for the varied, carefully-selected spirits and wines on offer. 

Nonetheless, those wearing sepia-toned glasses and looking for the nostalgia of the classic experience won’t be disappointed as Studio 300 also offers Filipino street food favorites and classic bowling chow like pizzas and finger food with beer to boot. 

The Makati branch in particular wants to offer indoor football as an alternative competition and training space when open-air pitches are unusable due to rain or extreme heat, given the many football clubs in the vicinity. 

“Bowling is a social sport,” shares company partner Miguel V. Tan, expounding that the team’s goal in opening Studio 300 was to make bowling less intimidating to a younger generation saturated by technology and now craving for an in-person, hands-on, face-to-face experiences, an icebreaker and unwinding that doesn’t require screens save for the points display at the top of each bowling lane. 

Serious, competitive players here for the sport or to train won’t be disappointed either, as all lanes in all branches are constructed according to regulation tournament standards, specifications, and material all while utilizing only the best bowling balls and pins. 

The boutique bowling alley concept was first popularized in the United States and the United Kingdom, catering to a young professional crowd looking for a space for intimate get-togethers perfect for company bonding or catching up with old friends. 

Rather than simply engaging in small-talk, it was figured that classic sports like bowling, billiards, and darts that weren’t too intense were perfect icebreakers for people meeting for the first time or for the first time in a long time. 

And unlike a traditional bowling alley, the push at boutique alleys was to offer better food and waiting service so that visitors could really focus more on each other’s company. 

In the Philippines, there’s also a notion that the above sports are the exclusive interest of older men, and boutique alleys like Studio 300 want to change this mindset and create a more inclusive space where Tan believes “anyone can hit a strike,” referring to the perfect score in a bowling match. 

Studio 300 is the brainchild of Miguel V. Guiterrez, John V. Guiterrez, Derrick Calixto, Gen Mortel, and Miguel V. Tan, the team who brought the Anytime Fitness gym franchise to the country. 

Visitors are welcome at the second branch’s soft opening this Sunday at April 30, 2023, 2PM. 

Studio 300 is located at 2256 Chino Roces Avenue, Makati. For inquiries, reach out to Studio 300’s official social media channels or inquire at 09176767300.

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