Croissants, the quintessential French pastry, have captured the hearts of people worldwide. In the Philippines, Flaky Co. is transforming the way Filipinos enjoy this popular treat by incorporating local flavors. The company recently opened its third branch at SM Megamall on July 25, 2024, expanding not only its reach but also its menu offerings to meet the increasing demand for croissants with a unique twist.

The company's name, "Flaky Co." reflects its mission to introduce something fresh and exciting. "Flaky is a bit unconventional. It's something that breaks the norm. We aim to embody the flakiness of a croissant while embracing a sense of fun, modernity, and innovation," explains Genevieve Sobrepena, Managing Partner of Flaky Co. 

The grand opening of the SM Megamall branch, hosted by the charismatic personality and Flaky Co. partner Vince Velasco, was an absolute success. The event attracted a diverse audience, including Flaky Co. management, dedicated staff members, close friends, members of the media, and influential bloggers.

A Half-Year of Growth and Expansion

Flaky Co., co-founded by Sobrepena and other partners, has experienced rapid expansion over the past six months. Its two existing branches are located at the Grab Kitchen Commissary in Makati and SM North, marking the company's first venture into retail locations.

Now, with the latest opening at SM Megamall, Flaky Co. celebrates its third physical store, further solidifying its presence in the metro. "Our goal is to bring authentic croissants to the Filipino market, but with a modern twist," says Sobrepena. "We aim to create something authentic using modern flavors and making it affordable for Filipinos." Sobrepena is optimistic about this being the first step in a series of expansions expected in the upcoming months.

Authenticity Meets Affordability 

The success of Flaky Co. is attributed to its ability to blend authenticity with innovation. The company's French chef, Manu Piret, brings his expertise to the table, ensuring each croissant is made to perfection. 

What makes an authentic croissant? “The flour is important. The butter, the recipe and overall craftsmanship," Chef Piret explains. "We use a combination of local and imported French ingredients to achieve that authentic taste while staying affordable." 

Chef Piret explains that they have adapted their croissants to suit Filipino preferences, which tend to favor sweet flavors. While their croissants are typically French, the fillings are Filipino, creating a fusion of French and Filipino flavors.

Croissants are a versatile favorite for any time of the day. According to Sobrepena, Filipinos love croissants for merienda, lunch, dinner, or breakfast. The company offers both sweet and savory varieties to cater to a wide range of tastes. 

Starting at just 89 pesos, Flaky Co.'s croissants are not only delicious but also accessible. The company's menu features a variety of options, from classic croissants to innovative flavors like the new Salted Egg Lava croissant, which boasts a rich, salted egg filling. "In the coming months, we plan to introduce a lot more flavors," says Sobrepena. 

Looking Into the Future 

With three successful branches already in operation, Flaky Co. is eyeing further expansion in Metro Manila and nationwide, primarily through franchising. "We have been in the business only in 2024 and are already planning to open more stores," shares Sobrepena. 

For those who can't make it to a physical store, Flaky Co. offers the convenience of ordering through Grab, FoodPanda, or Beep, ensuring that their delightful pastries are just a click away. 

As Flaky Co. continues to expand and innovate, it's evident that the humble croissant is becoming a staple in the Filipino diet. By melding authentic French techniques with modern Filipino flavors, Flaky Co. is not merely baking pastries— it is crafting an experience that resonates with local tastes and preferences.

For more information, like and follow https://www.facebook.com/flakyco.ph.

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