Soft-focus glamour, romantic details, and a decidedly pink point of view define Ever Bilena’s newest collection.
The coquette aesthetic has an undeniably alluring appeal. Delicate bows, whisper-soft lace, powdery pinks, and a nostalgic femininity have found their way from fashion into beauty, creating a look that feels both romantic and distinctly of-the-moment.
Enter EB Coquette, Ever Bilena’s newest collection and an elegant expression of the brand’s signature pink-girl sensibility. Comprising 25 pieces for the eyes, lips, and cheeks, the collection transforms everyday makeup into something a little more indulgent, with packaging and textures inspired by vintage boudoir dressing rooms, French romance, and the delicate beauty of heirloom vanity pieces.
Rather than simply following the coquette trend, EB Coquette interprets it through the lens of modern, wearable beauty. Familiar favorites such as the Airy Fudge Lip Tints and Face Wand Brushes set the tone, while a new lineup of color and complexion essentials brings softness, polish, and a touch of flirtation to the everyday makeup ritual.
The Collection
Le Petit Palette
A 12-shade eyeshadow palette pairing sophisticated mattes with luminous shimmers. The carefully considered combination of tones creates everything from softly defined daytime eyes to a more romantic, diffused gaze.
Available in Cacao and Lavender.
Rococo Lipstick
The collection’s standout lip offering delivers the richness of a classic matte lipstick without the familiar heaviness. Its smooth glide and full color payoff leave lips with an elegant, velvety finish that feels comfortable from application to wear.
Available in 6 shades: Antonette, Chateau, Cherie, Deco, Fleur, and Nouveau.
Chiffon Blur Dip
A modern take on the blush balm, Chiffon Blur Dip brings a more pigmented, blendable formula to the cheeks. Designed for effortless application and longer wear, it comes with a built-in applicator for a seamless flush without the mess.
Available in 7 shades: Charlotte, Choux, Eclair, Harmonie, Parfait, St. Honore, and Tarte.
Bisou Juicy Tint
Glossy, fresh, and effortlessly buildable, Bisou Juicy Tint leaves lips with a sheer-to-layered wash of color and a juicy stain. The finish is luminous without the unwanted stickiness.
Available in 6 shades: Amour, Bebe, Belle, Bonjour, Freesia, and Muse.
Soirée Liquid Blush
Lightweight and fluid, Soirée Liquid Blush melts naturally into the complexion for a soft, buildable flush. Its streak-free formula layers beautifully without disturbing the makeup underneath, making it an easy addition to any polished beauty look.
Available in 4 shades: Cherub, Poet, Sucre, and Whistledown.
At its heart, EB Coquette is an invitation to make beauty feel a little more romantic. The collection pairs the visual language of coquette, with its bows, lace, and soft femininity, with formulas designed to fit seamlessly into real routines.
“We wanted the EB Coquette Collection to feel as good as it looks. It’s easy to chase a trend, but we built every shade and texture in this collection to actually earn a spot in your everyday routine, not just to look pretty in a video.” – Denice Sy, Chief Sales & Marketing Officer, Ever Bilena Cosmetics, Inc.
The EB Coquette Collection is available now at Ever Bilena counters and retail partners nationwide, as well as on TikTok Shop.
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