Everyday wear is about to get more stylish as Elie Saab brings his signature flair to H&M. Known for his refined bridal creations and embellished red carpet looks, Saab is now extending the brand to a wider audience. The upcoming collection encompasses womenswear, menswear and a range of accessories, including footwear. As with his previous works, the designer ensured that every piece in the H&M collaboration is as on-brand and fashionable as possible. Only this time, they are not limited to being worn on special occasions. Think styles that bring a sense of luxury and ease to everyday outfits.
“Each piece has been created with care and dedication, bringing together a complete wardrobe that speaks to every moment of a woman’s life,” said Saab. “It’s about opening the door to the brand, inviting a new generation to become part of the Elie Saab world.”
Among details that fashion enthusiasts can expect are fine lace, gradient sequins, and signature monograms. There are also some of Saab’s signature elements, including graceful draping and capes. While some may view these as a bit loud, the collaboration promises that pieces are tailored to perfectly match with wardrobe staples, or not. Totally up to you.
“Rather than recreating a runway look, Elie Saab H&M styling is about weaving the house’s design language into a modern wardrobe,” the brands said. “Whether styled with everyday essentials or worn for a celebration after dark, the pieces carry the effortless glamour that has made the house synonymous with timeless elegance.”
For me, the appeal of the collection is exactly in that balance. Saab is known for clothes that command attention, but not everything has to be saved for something fancy. As someone who loves dressing up, I have personally already kept my eye out for some I’d like to style.
With celebrations scheduled for the holiday season, first on my list is the green bustier top. Accentuated with sequins and with a cut that snatches the waist, it’s definitely a piece I would love to wear on a night out. Paired with something as simple as black trousers, it’s the kind of number I would opt for when I want glamour to feel effortless.

Then there’s the black one-shoulder dress that I can see myself wearing on a date night. Outlined with lace, it strikes the right balance between romantic and sophisticated, with just enough detail to make it stand out. I would keep it simple with understated gold jewelry and sandals, letting the dress take center stage.

And if I’m going to dress up for the occasion, I would sure want my date to match the energy. The collection’s shirt topped with the funnel-neck jacket in rich chocolate sheep leather that dissolves into black toward the waist would be a perfect fit.

For something more daring, I would go with the top made entirely of lace and the black mini skirt that has just enough for it to flow at the bottom. The combination feels playful and feminine without being too revealing, making it the perfect outfit to reflect my character. Paired with the collection’s croc-effect bag, it’s the fit I would pick for a solo date or one with my girls.

And if I had to pick one simply because I can see myself reaching for it on a normal day, it would be the black shirt elevated with rhinestones. I love how the embellishments add just enough sparkle to an otherwise classic piece. I would wear it with hoop earrings and just a pair of jeans, letting the rhinestones do the talking.

What I like most about these pieces is that each one brings a different side of the Elie Saab aesthetic into my own wardrobe. From the sparkle of the green bustier to the easy glamour of the rhinestone shirt, they feel like clothes I can have fun with rather than pieces I need to save for special occasions. And while I may have already imagined where I would likely wear each one, the beauty of the collection is that there is no single way to make it your own.
Ready to make the world your runway? The Elie Saab H&M collection drops on Oct. 22.

Alike was created to inspire, built on society and storytelling — from curating the best features of the country’s brightest luminaries and orchestrating events catered towards the country’s top, to showcasing the finest gems in art, lifestyle, and culture.
Alike is the next generation: the movers, the shakers of today.
We are Alike.