Cebu strengthened its position as a leading meetings, incentives, conferences, and exhibitions (MICE) destination in Southeast Asia with the launch of the Cebu MICE Guidebook during the ASEAN Tourism Forum’s Travel Exchange (TRAVEX) at the Mactan Expo in Mactan Newtown.
Introduced at one of the region’s most influential tourism events, the guidebook serves as a strategic resource for international event planners, associations, and corporate organizers seeking purpose-driven destinations. It presents a comprehensive overview of Cebu’s capacity to host meetings and events that bring together diverse communities, ideas, and shared goals.
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The guidebook is a collaborative initiative led by the Cebu Chamber of Commerce and Industry (CCCI), developed in coordination with private-sector stakeholders and public agencies. Initially conceived for Cebu Business Month 2025, it was further refined for its official release at the ASEAN Tourism Forum. The publication features nearly 300 establishments and service providers across key MICE sectors, including hotels, venues, transportation, professional conference organizers, and event suppliers.
With over 20,000 guest rooms, an expanding portfolio of venues, and a well-established mix of dining, retail, and lifestyle offerings, Cebu is equipped to host events of varying scale while delivering experiences beyond the meeting room.
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“As an alliance, our goal is to bridge the world with what Cebu has to offer—efficient event solutions, creative talent, and trusted local partnerships,” said Cleofe Albiso, President of the Cebu MICE Alliance and Managing Director of Megaworld Hotels & Resorts. “More than a destination, Cebu invites the global community to engage with its people, culture, and purpose.”
The launch marks another step in Cebu’s evolution as a future-ready MICE destination, aligned with the global shift toward intentional, values-driven gatherings that create lasting impact for both delegates and host communities.
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