For most Filipinos, inviting people to drink (especially beer) is more than just wanting to get drunk. It is a subtle nudge that can also mean that they miss you or they need someone to talk to. For lack of a better excuse, “may inuman dito” is a good enough reason to invite friends over with or without occasion. Ingrained in these get-togethers besides humor, laughter, and wit is our distinctive warmth as a people.
San Mig Light, in celebration of its 20th anniversary in the Philippine market, launched its social creative campaign, 20 Light Years. This campaign honors the depth and breadth of human expressions and aims to inspire Filipinos to engage in dialogues about substantial and relevant topics.
With this in mind, San Mig Light partnered with local brand PURVEYR to produce a retail collection that features 20 different designs by 20 Filipino artists and designers. The collection includes 5 types of merchandise: t-shirts, tote bags, scarves, beer mugs, and coasters.
The retail collection feature designs that were inspired by four relevant social topics (Gender Equality, Arts and Creativity, Community Development, and Mental Health).
Gender Equality
Kita (T-shirt), TRNZ (Tote Bag), Gianne Encarnacion (Scarf), BLIC (Beer Mug), Kris Abrigo (Coaster)
T-shirt by Kita
Scarf by Gianne Encarnacion
Beer mug by BLIC
Tote bag by TRNZ
Community Development
Hey, Mady! (T-shirt), Jai Hernandez (Tote Bag), Anina Rubio (Scarf), Sleek Shy (Beer Mug), Distort Monsters (Coaster)
T-shirt by Hey, Mady!
Tote bag by Jai Hernandez
Coaster by Distort Monsters
Beer Mug by Sleek Shy
Scarf by Anina Rubio
Mental Health
Donsuki (T-shirt), Issabarte.art (Tote Bag), Ev.yu (Scarf), Raise Hell (Beer Mug), Jill Arteche (Coaster)
T-shirt by Donsuki
Arts and Creativity Chad Manzo (T-shirt), Bastinuod (Tote Bag), Strap (Scarf), Tropical Futures Institute (Beer Mug), Revere (Coaster)
T-shirt by Chad Manzo
Beer mug by Tropical Futures Institute
Coaster by Revere
Scarf by Strap
Tote bag by Bastinuod
Aside from the retail collection, several panel talks about the following social issues will mounted in 4 different locations across the country:
Quezon City – Gender Equality
November (details to be finalized)
La Union – Community Development
December 7 (details to be announced)
Cebu City – Arts and Creativity
January 11 (details to be announced)
Makati City – Mental Health
January 25 (details to be announced)
For more details, follow @sanmiglightph and @purveyr on Instagram and the San Mig Light x PURVEYR 20 Light Years campaign at purveyr.com/20lightyears.
—alike.com.ph
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